Conventions of a Music video (Part 2)

A music video is a videotaped performance of a recorded popular song. It is usually accompanied by dance or a fragmentary story. Music videos often use concert footage for eg. Wiz Khalifa - Up

There are many conventions that is linked with music videos such as :

* Quick shots

* Lip syncing

*Costume Changes

*Makes it Clear If its Group or solo artist

*Montage Editing - This conventions is quite popular in music videos as the editing of the music video doesn't have to flow for eg. an artist could throw a ball and the next shot could be him dancing. As where if it was continuity editing you will have to see the ball travel in the next shot.

*3-4 minutes long

Conventions Of Music Video

Music videos started back in 1981 when the 1st video was aired on MTV, which was 'Video killed the Radio Star'. These are to generate money, entertain audiences, promote music and the artist and create a visual for the song.
The forms and conventions for music videos are:
- Performance
- Lip syncing
- Dancing
- Music
- Concept
- Locations

- Eye contact with audience ------->


- Quick cuts on beat

Close up on the artist ---->
- Not real life
- Montage editing
- Maybe concert footage




- Refers to lyrics
- Suits the genre
- 3/4 mins long ------>

The Kasier Chief - Pedict A Riot

Sound
Singing
Instruments ( gruitar and drums )
Loud music and loud lip syncing

Mise en scene
All members wearing black rock-like clothing
Long black hair
Quite dark, not much lighting

Editing
Rapid cuts between the members
Montage editing

Cinematography
Close ups of the faces and the instruments they are playing
High angle shot of the band playing
Close up of the instruments and the band members
Long shots of the locations

Performance
Eye contact with audience
Jumping and dancing

object width="640" height="385">

Analysis Of A Rock Video - Kings Of Leon

Sound:
Beat cuts with camera movement
Typical 'hardcore' beat and voice
Typical instruments
Mise-en-scene:
Dark colours
Not alot of light
Typical rock costume (vests, black clothes)


Performance:
Lip syncing
Playing instruments
Eye contact
Reaching out



Camera:
Cuts with beat
Typical 'crazy' rock actions
Panning across different members of the group to show they are a band not a solo artist.
Editing:
Montage editing
Quick cuts between group members to make it clear that they are a group

My own impression on the video : Random Buildings , isolated run down building, mullet hair cuts / long hair , guitars / drums being played violently , facial expressions looking druggy , Aggression , demon like behaviour.

Analysis of Michael Jackson - You Rock My World

The 1st Pop video i have chose to analyse is Michael Jackson - You Rock My World.

At the very beggining of the video there is an establishing shot which is showing us the setting and evironment there in. Many pop videos have the conventions of being in situations where they are mixed in with the members of the public.


We now see a medium close up shot of a femle which implies that she is the girl that all of the boys are after hence the song title 'You Rock My Word' She is centre right infront of the camera which also signifies that she is going to play a big part in the music video . also not only that she is centered in the middle of the screen she gets a vast amount of screen time






Here we see michael jackson almost in a behind he scence shot and he is pulling of his famous dance moves. The music here is begginning to gradually get louder which i called 'Crescendo'

This is a crane , high angle shot which is used to show performance of the artist, this is a nice shot of the aritst as it also shows his shadow. The music at this point is quite light as it wants the viewers to focus on his dance moves. The lightining effect is almost like a spotlight scence to give michael jackosn the full attention and screen time. Most pop videos have this to show the artisits individual talent other than singing.

Here is an establishing shot showing the chreographed dancers together. This is a popular shot that you will find in pop videos.

Just Be Good To Green - Pop Video Analysis

Just Be Good to Green" is a reworked cover of Dub Be Good To Me by British recording artist Professor Green from his second studio album, Alive Till Im Dead. The track was originally made back in 2007, when Professor Green was signed to The Beats. The song was composed and produced by Semothy Jones .

Mise-en-scene:- White and black costumes goes with setting

-1 location- Bright lighting-

Lily Allen has respectful clothing on-

StudioPerformance:-

Women dancing in their boxes -

Sing as she looks direct in the camera

Shes goes round getting rid of the other women which seems to be the concept of the video.

Editing - Montage editing / Lots of quick Cuts

Sound - Lip syncing / Singing and Rapping

Cinematography-Establishing Shot Of All The Girls Being Good To Green