Record Label - Def Jam Records

Def Jam Recordings is an American hip-hop record label, owned by Universal Music Group, and operates as a part of The Island Def Jam Music Group. In the UK, the label takes on the name Def Jam UK and is operated through Mercury Music Group, while in Japan, it is Def Jam Japan operating through Universal Sigma Music. The founder of Def Jam is Russel Simmons and he found the record label in 1984.



Artists linked with the label are , Kanye West , Rick Ross , Jennifer lopez etc.

This information is taken from the def jam official website and wikipedia researching website. I do not think that i will use this record label to promote my artist as it is based in the United States. I am looking to use a England based record label for my artist it is more relevant and local.

Record Label 2 - Konvict

Konvict Muzik is a record label founded by Melvin Brown and R&B singer Akon. Other then Akon there are other popular artists such as Kardinal Offishall, Kat DeLuna, Lady GaGa, American Yard, Brick & Lace, T-Pain and Sway signed to the label. At the beginning of most Konvict Muzik artists' songs there is the sound of the clank of a jail cell, followed by Akon uttering "Konvict". Sway signed to Konvict Record labels in 2007, being the only UK artist signed to the label. Konvict Muzik was founded in 2005 covering genres of R&B, Raggae, Hip Hop and Urban. Konvict Muzik is American located in Atlanta, Georgia.

Interscope records is the distrubutor of Konvict Muzik. Interscope records is an American record label, owned by Universal Music Group, and operates as one third of UMG's Interscope-Geffen-A&M label group.

Konvict Muzik records is a label being parented by Universal Music Group. It is the largest business group and family of record labels in the recording industry. It is the largest of the 'big four' record companies by its commanding market share and its multitude of global operations.

I think that this record label will be best suited for my artist due to the fact that england grime artist Sway is also signed with the record label which shows that the record label has versatility to the music they produce and could be the best signing to promote my artist

Record Label - Young Money

Young Money Entertainment is an American record label founded by rapper Lil Wayne. The label is an imprint of Cash Money Records and is distributed by Universal Records.

It Was established in year 2005 and founded in the United States of America.

Other Artists That Are Joined With This Label Are :

Drake

Nicki Minaj

Lil Twist

Tyga

Gudda Gudda

Jae Millz

Founder Lil Wayne

Low Budget Music Video 2- Stylo G - My Yout

In this music video we can cleary see the low budget quality by seeing a whole bunch of people just thrown in the video. It looks unorganised amd thats something my goup and i will have to avoid doing. The jump shots are very wild aswell which makes the viewres find it hard to stay tuned with the video and they end up getting lost.
If this video had a choreographed organised set amount people and dancers it will make it look less low budget.

Low Budget Music Video - P2J - Hands In The Air (Uk Grime)

Here is a low budget video , from the start we can see that the camera quality is much lower budget than music videos we have seen earlier in the blog. We can see also see the simple fade out effects they use which looks like something they have made on imovie.
The practical tips i can learn from this video is not to use simple cheap effects which makes the video look less attractive to viewers. Another important tip i have learnt from this is the setting of the video. In this video you see the setting in a run down block of flats which increases the low budget view/effect.

Analysis of Genre Collage

My Genre Collage

Funky House

• In most funky house videos there is either a solo artist or a double act artist. There is normally bright coloured colours flashing in the videos and it is fulfilled of energetic and wild dancing.

• The costumes they wear in funky house videos are very bright and sparkly dresses for the females and the males are often dressed casually. Funky house has a target audience of teenagers so females dress in costumes that will attract the male audience and the females will find the clothes they wear very vibrant and fashionable.

• The location of the videos is normally in a party or night club atmosphere. I think they record in a night club because there Is natural energy and night clubs are a place where people can be their selves and express their selves..

GENRE COLLAGE