Digi Pack

How did you use media technologies in the construction and research, planning and evaluate stages? (Music Video)

When making our music video a lot of research had to be done to get ideas of what we needed to include in our music video to make it relate to our genre. To do this I needed to use media technologies in the construction and research and planning stages to make sure that I could research some ideas. The main media technology that I used was the internet. I used the internet for several things when I was researching my music video. I had to research the conventions of the music genre that my music video related to and this was UK Grime. To research the conventions I had to look at several music videos in this genre and write down the conventions that I could see being used through out each video. Video's that I looked at were a mixture of low budgeting music videos and then also music videos from well known artists. Music videos from artists I looked at consisted of ; Kano, Roll Deep, N Dubz, Skepta, Wiley and also a couple of up and coming young unknown artists like 'Cash-Tastic' and ;Sneakbo' The reason why I looked at a mixture of these artists was because they are all within the UK Grime genre so through out each video they all would have used the same conventions and I needed to look at this to make sure I researched what I woul dinclude in my video for example the locations I would use, what my artist's costume would be, how my artist would act and also the cutting of the shots in line with the beat.

One artist that my group in a whole focused on was a young artist called Devlin. Despite looking at the other various artists, we mainly focused on he's music videos to get inspiration from because they were combined with some low budget techniques and then also some high technology techniques. Most of his music videos were located and filmed in London and we used this one idea and we went up London to film as well. When looking at his music video we also realized that some effects that he done were quite simple to do and we could use Final Cut to get these effects onto our music video.

When planning our music video again I looked on the internet on websites such as Youtube, to look at how different music video's are constructed. I looked at things such as how they start, how they finish, what types of shots they have and also what the artist looks like. This was successful as when planning my music video on the story boards, I changed some of my original ideas as I thought it would look better in another way by looking at other music videos. During planning I also had to make sure that everything was planned for when we go and film. This means where we was going to film and when we was going to film. Having a shooting schedule made things easier as everything was planned out well and we know what we had to focus on when we went to go and film.

How did you use media technologies in the construction and research, planning and evaluate stages? (Ancillary Task)

How did you use media technologies in the construction and research, planning and evaluate stages? (Ancillary Task)

What have you learned from you audience feedback? (Music Video)

What have you learned from you audience feedback? (Ancillary task)

With my ancillary task I needed to get some feedback from different types of audiences to see how they think my ancillary

task looked. To do this I took some still photos on my phone camera and then I uploaded them onto facebook for people to comment on them. I uploaded my digipack photo's onto facebook and got some relatively good feedback from some friends. They said that they liked the font in which it matched with the jumper with what 'MC Cabe' was wearing and another person said that they liked how I faded out the picture of 'MC Cabe' but I done it with different colours.

They also liked the choice of colour due to the albulm name being called 'In My Zone' they thought that the colours looked very homely and cosy as which is almost like he is in his on zone in his own mind frame.

One negative feedback I got was that the last pictures of 'MC Cabe' looked a bit too dark and you could not really see him. This is an improvement I could make and that is to make him just a little bit brighter so it still looks like its faded out but you can see the image of 'MC Cabe'. After looking at my front cover printed out I did feel that the last image of 'MC Cabe' was a bit too dark so my aim is to brighten this up a bit.

After printing out my ancillary task of my digipack and my concert poster I showed some friends around school and got positive feedback. They mainly liked the track list at the back because they said that the image is clear and so is the font of the writing. They also said how the colouring makes a good effect as I used the hue and saturation tools to brighten things up a bit.

They also thought having the picture of the studio where the Cd is placed was a very good idea as it looks like the CD has just been fresh out the studio ready to be put into the audiences hands due to the fact that everytime they take it out from the cd holder they see the studio in the back.

How effective is the combination of your main product and ancillary task?