EVALUATION : In what ways does your media product use, develop or challenge forms and conventions of real media products? (Music Video)

As we were making our music video, we decided to follow someof the main conventions of music videos which we had researched and analysed from real media products. These conventions consisted of;

* Lip syncing

* 3 Locations shots or more

* There performer should have a variety of costume attire

* The shots must cut to the beat on time

As i was in a diffrent group to start with before my partner no longer was liable to attend school, we spent a lot of time looking at the vide 'Ps and Q's' by Kano.

This video by the London grime artist was filmed in the backstre

ets of london which was what me and my partner was going

to use as an idea for our music video.

This real media source helped us in ideas for our music video but what we wanted to do was challenge the grime conventions and instead of having the artist dressed in typical grime attire such as; Dark clothing , hoodies (lie pictured below) ....

.......Expensive

big jewerly round their neck etc. We had an idea of having our artist dressed in casual clothing, clothing that you would more see in a pop video rather than i grime. This therefore challenged the conventions of the real media product of the Grime Genre.

A grime artist that does this well and portrays himself as a pop artist is Kid Cudi. In His video Day n Night he is dressed in casual clothing th

at portrays himself as a pop artist when really hi is grime artist. This is where we initially got the idea from.

With my group i am in now , we used all of the things above otherwise it would have been a bit boring by seeing our artist in the same location and also wearing the same clothes. We have also developed some of the conventions by using different locations at once on the screen at the same time. Instead of just having one location on the screen then jump cutting into another location, we adding in a technique where we splitted the screen in half where we can see two different locations. Also we added in a main shot with two little boxes of action where we set a key frame of the artist was still lipsyncing and then I made

a transition as one of the small boxes to spread over the full screen. Before filming our music video I looked at other music videos in our genre which we could relate to and get ideas from. Music videos that were best to us were some low budget music videos for example some of Devlins music videos and also Skepta's.

Below is a visual of the Devlin video we had an idea from where he is projected onto the wall in Central London.

NOTES TAKEN IN CLASS TALKING ABOUT HOW WE CHALLENGED REAL MEDIA PRODUCT.