CD COVERS ANALYSIS

This Cd cover has a dark greyish background color which can imply a grime effect as it feels quite un attractive and plain which can also imply that he is a simple artist and hasn't made it that big yet so thats all he can afford. Also the costume he is wearing is a jacket with a hoody which shows that he is a grime artist due to that being the stereotypical clothing people associated with grime wear.

Also the name of the album is called 'LONDON TOWN' which elaborates on the grime genre as it is in a simple black capitalised font.

The Parental Advisory label is another image that relates constantly with the grime genre as it is associated with bad language.

Ideas of story shots

This is the first shot we have decided to shoot in our music video. We are inspired by the way he is situated as not only is he sitting in nice clothes but he also is putting on his hood and listening to his i pod which indicates youth and a grime theme type lif

estyle. In this shot we see that he is in an expensive location we see an expensive shaped star lig

htswhich indicates wealth and also he stereotypical well-known and high classed artist.

Shot Taken From - Chris Brown - Gimmie That

In this 2nd shot you can see that it is the same artist but he has fallen asleep and his costume has changed. We are going to elaborate on this idea and use it to show a dream world for our artist. The transformation from the 1st shot ( where he is in a hoodie , his ipod out , chains and watches on show) in the transforms into a shot where he is in mainstream costume in a nice suit which is breaking the stereotypical grime perspective.

Shot take from - Chris Brown - Gimmie That

This is another shot idea we have come up with where

he is looking in a mirror looking at himself and give that effect that he is thinking on what to do with his life and can his transformation from a thuggish look into a more mainstream

smart professional look suits him and if he can make it as an successful artist.

Shot Taken From - Kano - Typical ME
This close up shot is a good shot that we felt that we should include as it gets the audience to connect with the artist and also feel that connection through the eye contact of the artist. A close up shot takes all the attention off his costume of his accessories such as chains and rings and puts the attention on just his face.

Shot Taken From - Kano - Ps and Qs
This shot shows an angled shot of the artist giving the audience a visual on his top half costume and also the environment he is in. You can see the setting and also the time of day of when the video is being shot.

Shot Taken From - Kano - Ps and Qs

<------ This is an establishing shot where you get to see the whole costume of the artist and the whole scenery which is behind him. This is an important shot because in our production we are going to have him in nice clothes but walking in the slums which is almost like a tension between if the artist wants to carry on being a gangster or being successful.

Trey Songs Magazine Arrtical Analysis

Record Label - Def Jam Records

Def Jam Recordings is an American hip-hop record label, owned by Universal Music Group, and operates as a part of The Island Def Jam Music Group. In the UK, the label takes on the name Def Jam UK and is operated through Mercury Music Group, while in Japan, it is Def Jam Japan operating through Universal Sigma Music. The founder of Def Jam is Russel Simmons and he found the record label in 1984.



Artists linked with the label are , Kanye West , Rick Ross , Jennifer lopez etc.

This information is taken from the def jam official website and wikipedia researching website. I do not think that i will use this record label to promote my artist as it is based in the United States. I am looking to use a England based record label for my artist it is more relevant and local.

Record Label 2 - Konvict

Konvict Muzik is a record label founded by Melvin Brown and R&B singer Akon. Other then Akon there are other popular artists such as Kardinal Offishall, Kat DeLuna, Lady GaGa, American Yard, Brick & Lace, T-Pain and Sway signed to the label. At the beginning of most Konvict Muzik artists' songs there is the sound of the clank of a jail cell, followed by Akon uttering "Konvict". Sway signed to Konvict Record labels in 2007, being the only UK artist signed to the label. Konvict Muzik was founded in 2005 covering genres of R&B, Raggae, Hip Hop and Urban. Konvict Muzik is American located in Atlanta, Georgia.

Interscope records is the distrubutor of Konvict Muzik. Interscope records is an American record label, owned by Universal Music Group, and operates as one third of UMG's Interscope-Geffen-A&M label group.

Konvict Muzik records is a label being parented by Universal Music Group. It is the largest business group and family of record labels in the recording industry. It is the largest of the 'big four' record companies by its commanding market share and its multitude of global operations.

I think that this record label will be best suited for my artist due to the fact that england grime artist Sway is also signed with the record label which shows that the record label has versatility to the music they produce and could be the best signing to promote my artist

Record Label - Young Money

Young Money Entertainment is an American record label founded by rapper Lil Wayne. The label is an imprint of Cash Money Records and is distributed by Universal Records.

It Was established in year 2005 and founded in the United States of America.

Other Artists That Are Joined With This Label Are :

Drake

Nicki Minaj

Lil Twist

Tyga

Gudda Gudda

Jae Millz

Founder Lil Wayne

Low Budget Music Video 2- Stylo G - My Yout

In this music video we can cleary see the low budget quality by seeing a whole bunch of people just thrown in the video. It looks unorganised amd thats something my goup and i will have to avoid doing. The jump shots are very wild aswell which makes the viewres find it hard to stay tuned with the video and they end up getting lost.
If this video had a choreographed organised set amount people and dancers it will make it look less low budget.